Undercover – The Fashion Lovers Brand Is Fresher Than Ever

Jun Takahashi is the founder and head designer of cult Japanese label ‘Undercover’ – a label that is hotter than ever – 26 years after it’s been founded. Born in Kiryu, Gunma prefecture, Japan in September 1969, Takahashi studied Fashion Design at the Bunka Academy of Fashion. During his study period, he founded the ‘Undercover’ brand 1990 with his friend and classmate, Nigo (who heads the inconic Japanese streetwear label ‘A Bathing Ape’).

143822576610 PCL-14382257569The brand really began in 1993 when Takahashi and Nigo opened a store called Nowhere in the trendy Tokyo district of Harajuku. Undercover began to take off after the opening of Nowhere; therefore Takahashi and Nigo opened another shop in Aoyama (fashion district in Tokyo). Soon enough, Takahashi was seeing his designs on the catwalk in Tokyo and later in Paris. The brand’s punk and street-style look have propelled Takahashi in the fashion world and he continues to see success with his Undercover brand today. The designs are  the essence of japanese cool.
1416542954sue15ss_img969 PCL-1416543010sue15ss_img976Undercover has won countless awards and been praized by other fashion designers including Miuccia Prada and Rei Kawakubo. The pieces are hard to get and in high demand.

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