When legendary New York coffee brand Stumptown was sold to Pete’s Coffee last year the reaction in the social media hemisphere was drastic:
“Sellouts”

“Everyone is for sale at the right price.”

“It’s a sad day. Another Starbucks story in the making. Great for the owners but bad for the coffee quality.”

“what the effing hell. is nothing sacred?”

“Scratch stumptown off my list of coffee places to go. It’s been nice knowing ya’.”

“This is a travesty.”

Well, the truth is, Stumptwon does produce TrendEngels favorite coffee in the US and the cold brew available in select super markets in the US makes any european cold coffee product look stupid. Fact.