TrendEngel readers know about this guy for a while. Now – finally his stardom is up us. Over the years, the surest predictor of commercial success in the music industry has been the title of Brits critics’ choice award-winner (hello Adele and Sam Smith). This time, the anointed recipient of more streams, sales and sold-out shows than the rest of his contemporaries combined is the 24-year-old artist, producer and songwriter Jack Garratt.
Garratt’s stock in trade is the heartfelt ballad, not dissimilar to last year’s winner, James Bay, but with an electronic treatment that makes him sound like an attempt to bring James Blake’s gauzy experimental music into the mainstream. Listen to Worry from the Berlin Sessions and you know why we are so excited.