Locol Fastfood – The Reinvention of the Burger

Chad Robertson, Roy Choi, Daniel Patterson. (Photo: Tiffany Yam for LocoL)
Chad Robertson, Roy Choi, Daniel Patterson. (Photo: Tiffany Yam for LocoL)

Two acclaimed California chefs have started a project to bring healthy food to disadvantaged communities by working within the model that many health advocates despise: fast food. Daniel Patterson of Coi in San Francisco teamed up with L.A.’s Kogi BBQ founder Roy Choi to create a new kind of fast food restaurant — one that serves meals that are affordable, delicious and legitimately healthy. They’re calling the new fast food chain “Loco’l.

LocoL burger. (Photo: Tiffany Yam for LocoL)
LocoL burger. (Photo: Tiffany Yam for LocoL)

The prices at Loco’l will be directly competitive with those at major fast food chains; Kahn reports menu items will range between 99 cents and $8. And though the Loco’l menu won’t include soda or French fries, it will include a number of dishes that, at least superficially, wouldn’t be out of place at McDonald’s or Burger King. There will be hamburgers, for example, but the buns were crafted by a star San Francisco baker, and the patties will include quinoa, barley and seaweed in addition to beef. The first location will come soon in Los Angeles, the second in San Franciso – and then the whole US…

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